New research released by Abacus Data and commissioned by the Canadian Co-operative Association shows that the majority of Canadians are familiar with co-ops and credit unions, and rank co-ops and credit unions higher than other businesses based on a variety of factors, including their social and environmental practices.
Over eight out of ten public opinion survey respondents believed that co-operatives and credit unions were better than other businesses in supporting their community’s values, having a democratic structure, supporting their local economy, and selling locally produced products. Co-ops and credit unions were also perceived to be better in how they treat their employees and customers, as well as in their social and environmental practices.
When asked to compare co-ops and credit unions with other businesses, responses again hint at the perception that the co-operative business model benefits Canadian communities.
84 per cent said co-ops are more likely to support the community's values.
83 per cent said co-ops are more likely give people a say on how the business is run.
82 per cent said co-ops are more likely to support the local economy.
81 per cent said co-ops are more likely to sell locally produced products.
76 per cent said co-ops are more likely to treat their employees better.
72 per cent said co-ops are more likely to have environmentally sustainable practices.
- 70 per cent said co-ops are more likely to have better customer service.
- 53 per cent said co-ops are more likely to have lower prices.
The survey was conducted online with 1,008 respondents across Canada using an internet survey platform. A random sample of panelists was invited to participate in the survey from a larger representative panel of some 150,000 Canadians.
For full survey results, please see: http://www.coopscanada.coop/public_html/assets/firefly/files/files/Abacus_survey_report.pdf