The 2007 Marketing Spectrum conference in Niagara Falls, ON was a huge success with about 180 people attending two full days of keynote speeches and workshops.

Below are the presentations from the conference:

• Opening Keynote Ken Wong
• Workshop A -- Understanding the Psychology of Resistance
• Workshop B -- Marketing Mishaps
• Workshop C -- Put the Power of Your Member Relationships Online
• Workshop D -- Strategic Influencing
• Workshop E -- Green Marketing
• Workshop F -- Tracking, Measuring and Increasing Share of Wallet
• SME Panel Discussion -- part 1 and part 2
• Branding Times 3
•       Libro Credit Union
•       Meridian Credit Union
•       Kawartha Credit Union

Thriving at the Speed of Change

The first Credit Union Treasury & Finance Forum delivered an agenda designed specifically for credit unions and offered an opportunity to network, learn and share with credit union treasury and finance professionals from across the country.

• Presentations for Day One -- Oct. 17 (This is a large file that may take time to load.)
• Presentations for Day Two -- Oct. 18  (This is a large file that may take time to load.)