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The National Credit Union Awards highlight fresh and effective programs that emphasize local economic initiatives, innovative solutions that improve the effectiveness of the credit union, and the ambitions of tomorrow’s young leaders.

2008 National Credit Union Innovation Award

Coast Capital Savings
Surrey, British Columbia

Julie the Online Greeter™
When redesigning a new look to the organization’s website, Coast Capital Savings looked beyond using a traditional, standard website template. Instead, Coast Capital Savings made it their own based on their brand and unique needs. As a result, “Julie” was born. “Julie” is an online greeter who uses tongue-in-check humour to offer in-depth information on products and services. Coast Capital Savings can offer consistent, easy to find information while taking advantage of the web’s flexibility to build their brand more effectively.

While the online greeter functionality builds awareness for the website, Coast Capital Savings has also made changes to improve customer service by providing access to online banking services which is launched concurrently with the online greeter program. This functionality is also reflective of a new, open design concept exhibited in Coast Capital Savings’ branches.

Through the integration of online services and branch design, Coast Capital Savings has raised the bar on developing an innovative brand experience for the member that is unmatched in the financial services industry.