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Blog > Posts > Valley First's 'Feed the Valley' challenge helps local food banks
January 16
Valley First's 'Feed the Valley' challenge helps local food banks

Although they intended to be a temporary measure when they first opened their doors in 1981, food banks continue to be needed – and in fact the need for them is growing in Canada. Just last year, food bank use increased by 2.4% compared to 2011.

One credit union is doing its part to help food banks meet the growing hunger needs of people in the Okanagan, Similkameen and Thompson regions through its Feed the Valley challenge.

Indeed, Valley First Credit Union decided that one way it could mark its 65th anniversary was by challenging its employees and members to collect 6,500 pounds of food for local food banks.
Four months into the challenge, they had met their goal; the response was to keep going to see which branch could collect the most food donations by the end of the year.
The final result? The BC-based credit union collected 13,000 more pounds of food than it had set out to. This brings the total amount of food collected in 2012 to 19,000 pounds, which in dollars equates to close to $50,000.
For the full story, click here



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